OUR COMPANY HAS STARTED ITS ACTIVITIES IN 1968. OUR COMPANY, WHICH IS A FAMILY-OWNED ENTERPRISE, WAS CONDUCTING WHOLESALE SELLING OF ELECTRICAL SPARE PARTS FOR AUTOS IN THE EARLY TIMES. DUE TO THE CHANGES IN THE SECTOR (SERVICING, SPECIALIZATION, QUALITY UNDERSTANDING IN THE MARKET), IT HAS TENDED TO SERVE IN THE AUTOMOTIVE ILLUMINATION MARKET FOR THE LAST 10 YEARS. BEYAZ OTOMOTIV HAS BEEN WORKING AS THE TURKISH DISTRIBUTOR OF PHILIPS AUTOMOTIV ILLUMINATION. OUR COMPANY, SPECIALIZED IN THIS SECTOR, SERVES AFTER SALES MARKET OF THE LEADING DISTRIBUTORS AND LOCAL MANUFACTURERS BY ALSO USING THE POWER THAT THE BRAND PROVIDES. PHILIPS BRAND IS ALSO NOT UNFAMILIAR TO TURKEY; THE BRAND THAT HAS ENTERED INTO TURKISH MARKET IN 1940 HAS PROVED ITSELF IN THE AUTOMOTIV ILLUMINATION SECTOR THROUGH OUR COMPANY IN RECENT YEARS. IT HAS BECOME THE LEADING BRAND IN THE MARKET WITH ITS QUALITY AND WIDE SPECTRUM OF PRODUCTS.